The Vollrath Co. has named Fred Fritchen as its director of national accounts. In the role, Fritchen will lead the company's strategic sales team and oversee its national account strategy, Vollrath said. The appointment was announced by the manufacturer.
Role and background
Vollrath described Fritchen as bringing extensive experience in the foodservice industry. The company also cited his experience building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
According to Vollrath, Fritchen's responsibilities will center on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of the company's customers.
- Lead the strategic sales team.
- Oversee the national account strategy.
- Strengthen key customer relationships.
- Identify opportunities for growth.
- Align strategic sales efforts with customer needs.
Larry Deutsch, senior director of sales, said in the release that Fritchen combines foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch added that Fritchen's experience and leadership will be valuable as Vollrath continues strengthening strategic customer partnerships and identifying growth opportunities.
The announcement also noted that Andrew Cronau recently joined Vollrath. Cronau participated in FER's How To Spec Live in September.