ToolGuyd's editor has announced that Lauren, his younger cousin, is joining the site in a moonlighting capacity, with her media, marketing and management experience to be applied to a long list of deeper stories and explorations the site has not had time to pursue.
In the site update, he said the addition is meant to make more time for the tool and brand stories he wants to produce, citing both Lauren's growing familiarity with the tool space and the direction AI is pushing programming. He described the timing as useful, since AI progress is prompting changes across the media industry.
Lauren is not new to ToolGuyd's event coverage. She has helped at three Milwaukee Pipeline events and at Dewalt's Black & Yellow event a few months ago. The connection began earlier: before she was first hired, Lauren attended a marketing conference for her own work where a Dewalt speaker presented. When the editor needed help with Pipeline coverage, Milwaukee approved a plus-one ticket and she attended her first Pipeline media event.
At those events she handled much of ToolGuyd's social media content, allowing the editor to concentrate on questions, deeper dives and product testing. He said her contributions also extended to strategy, management and execution, and that their tangible and intangible value has grown even though the role is part-time.
According to the update, Lauren is helping turn long-held ideas into actual plans, and her marketing background lets her see the changing media landscape from multiple viewpoints. The editor said he remains in what he called full panic mode over what is happening to the industry, but that the site now has a focused direction and the drive to get there.
Readers can expect a little more of her work on the site and considerably more on social media, with her expertise woven into what comes next. The editor said he would discuss the deeper stories and explorations being planned at another time, and that he is looking forward to 2027 with complementary skills at the table.