Gifts & Crafts

The Little Sock Company lifts Christmas sock-donation goal to 10,000 pairs

Freya KowalskiNovember 10, 20265 min read0 views

At a glance

  • The Hertfordshire children's brand has already passed its original 6,000-pair target and now aims to give 10,000 pairs of socks to babies and children in need through three charity partners.
  • The Little Sock Company is donating one pair of socks to a baby or child in need for every order placed during its No More Cold Toes Christmas campaign, and has raised its target from 6,000 to 10,000 pairs after passing the original goal. The donations are distributed through Little Village, Baby Bank Alliance and Baby Basics UK.
Small knitted baby socks being placed into a shallow wooden donation box beside folded garments on a pale linen surface.

The Little Sock Company, a Hertfordshire-based children's brand, is running a Christmas campaign called No More Cold Toes, pledging to donate a pair of socks to a baby or child in need for every order placed.

The company was founded in 2018 by Katie Saunders, a mother of three. It set an initial target of 6,000 donated pairs by Christmas, and says that figure has already been surpassed, prompting the business to raise its goal to 10,000 pairs.

Three charity partners

To get the donations to families around the country, the brand has teamed up with three organisations:

  • Little Village
  • Baby Bank Alliance
  • Baby Basics UK

All three support families experiencing hardship and will help distribute the socks to babies and children who need them most, according to the company.

Built without outside investment

Saunders says the business was built without outside investment, and that she wants to use its success to make a positive difference. With Christmas approaching, The Little Sock Company hopes the campaign will encourage customers to help bring a little extra warmth to children in need this winter.

Reported by Freya Kowalski, Promotional Gifts Analyst.