Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign. The book is being positioned as a distinctive gift for stationery enthusiasts, collectors and design lovers.
The campaign will run through Christmas and combines advertising on StationeryNews.net and PGBuzz.net with promotional activity on Instagram and LinkedIn. It focuses on the brands, personalities and stories that the book assembles.
Gift sales at London events
The launch follows sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. According to the announcement, both events highlighted the book’s appeal as a present, with customers buying copies for friends, family and fellow stationery enthusiasts.
Leonard-Morgan said the encouraging response included many people seeing the book as a gift for someone else. He noted that many people know someone who has a favourite fountain pen, treasures a particular notebook or finds it difficult to resist a stationery shop. The book, he said, brings together the stories behind brands those readers love in a volume they can enjoy and return to.
Featured brands invited to take part
The Christmas campaign invites the 100 featured brands to celebrate their inclusion through their own social-media channels and customer communications. The aim is to extend awareness of the book among stationery enthusiasts worldwide.
Richard Webb, Publisher at Narrative Media, said stationery inspires a notable degree of affection and loyalty. He described the book’s breadth of stories as particularly special, spanning six centuries of ingenuity, entrepreneurship and design. He added that the publisher was pleased to give featured brands an opportunity to share their own stories with customers and followers, building on interest generated by the campaign.
The first edition has an initial print run of 1,000 copies and is priced at £80. It is available to order directly from the book’s website.